Life, it's a climb and a long journey

In recent years, outdoor sports have risen. After the resumption of normal travel in 2023, the camping boom has subsided, but the outdoor boom has not diminished. From 2021 to 2024, the market size of outdoor footwear and apparel in China increased from 32.5 billion yuan to 58.2 billion yuan, with a CAGR of approximately 21% (higher than the 6% of professional sportswear). This is mainly due to: on the one hand, people's need to improve their physical fitness and get close to nature has driven more and more niche sports to become popular; on the other hand, under the Gorpcore trend, outdoor products are no longer choices for specific scenarios, and pseudo-outdoor people are increasingly wearing outdoor products such as windbreakers in commuting and life scenarios.

According to Euromonitor's forecast, China's outdoor footwear and apparel industry still has considerable growth potential, with a CAGR of approximately 14.63% from 2024 to 2029. It is expected that the market size of outdoor footwear and apparel will reach 115.146 billion yuan by 2029. The main reasons are: First, compared with developed countries, there is still considerable room for improvement in the penetration rate of outdoor sports, and the penetration rate of outdoor footwear and apparel in all people's wearing scenarios is increasing. Second, from the participation rate of outdoor sports, the participation rate of outdoor sports in China is about 28%, which has obvious room for improvement compared with Europe and the United States. As outdoor activities are becoming a new popular lifestyle, it is expected to penetrate from high-tier cities to low-tier cities in the future.

China's sportswear industry is still in a booming stage, characterized by vast industry space, large market capacity, and high industry concentration. Future industry driving factors come from residents' increasing demands for comfort, functionality, and personalization. At the same time, the booming development of outdoor footwear and apparel has driven consumers' further demand for functionality, and the wearing scenarios are gradually becoming wider. In 2024, the market share of two types of brands increased (performance is higher than the market average): one is the rise of professional sub-categories of high-end outdoor brands; the other is the return of retro brands. Both have pushed up the high prosperity of outdoor activities, creating new market opportunities.

Brand Interpretation

GORNORNIE, brave, fearless; fast, agile; in nature, all things coexist, following the law of survival is: higher, faster, stronger, to be better!
--GORNORNIE, return to nature, embrace change, stay sharp, better and faster, keep moving forward!